THE INSIGHT
Art lovers enjoy sharing selfies with their favourite pieces in art shows, mainly on Instagram.
THE EXECUTION
We turned Vodafone Red's Instagram account into a filter creator. Using Spark AR tech, we partnered with Facebook to create three filters: Neon, Frame and Sculpture.
THE IDEA
With our filters, art lovers became a part of the art show and were transformed into digital artworks. It was a media-first use of this technology for a brand and our project won awards.
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/bca8577a-75d0-462a-9edf-af0a0d0961ba_rw_1920.png?h=8b9efcb1ef71038974cf7e311abb1bc0)
Influencers using our AR filters.
Meliksah Altuntas, Rachel Araz, and Sezgin Yilmaz were among the Instagram influencers who used and boosted our filters.
AWARDS
Kristal Elma 2019 - Bronze Apple
Category: Digital - Social Media & Activation - AR Tech Projects, VR
Client: Vodafone
Agency: VMLY&R C-Section Plasenta
Creative Director: Fatih Tuyluoglu
Copywriter: Dijle Ozdemir