![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/c7f82ebd-6227-4a1e-be89-9626a7b89579_rw_1920.png?h=4daf397192c04d65a0c0d8577d8cad77)
THE IDEA
We thought just as simple as "WeTransfer" transfers your documents,
Pegasus Airlines transfers you to another destination.
EXECUTION
We decided to create a WeTransfer wallpaper ad.
And, of course, we said, "We also transfer!"
We used three beauty shots taken from an aeroplane's window for key visuals to literally "transfer" our audience.
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/4ca29386-7b13-4995-8fb7-23fc5f3537e0_rw_1920.png?h=695b8e38988fa39ebc9cbdb278e25ca3)
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/15e52c95-b31e-4780-9dcc-0e53deb833c7_rw_1920.png?h=7c9aa22125f1541643f46f56dfca5cbd)
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/35c3baf1-eee1-4ea1-83a1-c4d3f97a6d04_rw_1920.png?h=2dd8177600ee04fa9d674fb8b037c8d2)
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/7cdbba76-e045-44b7-bd2c-f9fb59e841f1_rw_1920.png?h=c8ac78e13ec7618cb0d8c9d066029a78)
Case Video
IN THE PRESS
http://www.mediacatonline.com/pegasustan-yaratici-mecra-kullanimi/
http://www.dijitalajanslar.com/pegasus-yaratici-mecra-kullanimi-we-also-transfer/
Agency: Dentsu-Aegis ISOBAR
Creative Director: Akif Yılmaz
Copywriter: Dijle Özdemir
Art Director: Özge Yıldız