THE IDEA
We thought just as simple as "WeTransfer" transfers your documents,
Pegasus Airlines transfers you to another destination.
EXECUTION
We decided to create a WeTransfer wallpaper ad.
And, of course, we said, "We also transfer!"
We used three beauty shots taken from an aeroplane's window for key visuals to literally "transfer" our audience.
Case Video
IN THE PRESS
http://www.mediacatonline.com/pegasustan-yaratici-mecra-kullanimi/
http://www.dijitalajanslar.com/pegasus-yaratici-mecra-kullanimi-we-also-transfer/
Agency: Dentsu-Aegis ISOBAR
Creative Director: Akif Yılmaz
Copywriter: Dijle Özdemir
Art Director: Özge Yıldız