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LC Waikiki | Happiness Is…

Our client’s umbrella strategy was to become a part of people's happiness. With the “Happiness Is…” project, we designed a platform to remind our audience that tiny and beautiful details in our lives can create a smile and make our day, every day.

We asked people to join our social challenge.

First, everyone must be registered.

Second, we created a 30-day streak. We asked people to photograph a detail that made them happy every day for 30 days.

Third, we asked them to share this happiness on Instagram with our hashtag #HappinessIs / #MutlulukBazen.

Microsite Pages

What is the challenge?

How can I participate?

Prizes

Registration

Happiness Heatmap

Agency: isobar Turkey

Client: LC Waikiki

Project Name: “Happiness is…” / Mutluluk Bazen

Creative Director: Akif Yılmaz

Art Director: Özge Yıldız

Copywriter: Dijle Tigris Özdemir

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