![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/4133ddac-5651-4768-8416-1a0c2f9e20a0_rw_1920.png?h=3a1ebd251f9049918c8826ceaee3aa50)
We asked people to join our social challenge.
First, everyone must be registered.
Second, we created a 30-day streak. We asked people to photograph a detail that made them happy every day for 30 days.
Third, we asked them to share this happiness on Instagram with our hashtag #HappinessIs / #MutlulukBazen.
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/2d9a1f22-3f45-416e-a1f9-1e4e3f7b0349_rw_1920.png?h=a93c8b0be97be6a9d9fada3cd23fa2b8)
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/af21150c-0faf-432b-89bf-00f30036ff1a_rw_1920.png?h=0ab89f36db87c4c1b860b478ea5259c3)
Microsite Pages
What is the challenge?
How can I participate?
Prizes
Registration
Happiness Heatmap
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/464edc2d-3883-46c9-8351-bcef2824e773_rw_1920.png?h=0b317b88f9aa67707cccfec90170e900)
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/7d87413c-6d49-4e1c-9355-50838c5cae44_rw_1920.png?h=9be92e34fa016a94988d90d84cce2588)
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/64430aab-6e16-40aa-97bd-7a04bd126faa_rw_1920.png?h=ca6fd7754d1bc13ab2257d013c26ce7d)
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/84b370b5-423f-469f-8fe4-5887d86cfb45_rw_1920.png?h=61279d404c70b6ad404a2f10cfe64198)
![](https://cdn.myportfolio.com/67def53e-ce29-4cae-b89a-018eb7919c52/d07f45be-cb3b-4716-9e02-30a436ae99f8_rw_1920.png?h=77d29012d7b186afbdbe3692f9d8f8c8)
Agency: isobar Turkey
Client: LC Waikiki
Project Name: “Happiness is…” / Mutluluk Bazen
Creative Director: Akif Yılmaz
Art Director: Özge Yıldız
Copywriter: Dijle Tigris Özdemir