THE BRIEF
Komagene wanted to keep up with the new times. Our task was to create a new brand identity and build a fresh presence for them on digital and social media.
THE IDEA
Komagene’s products are meat-free and made with bulgur. It is a vegan meal option that is cheap, healthy and tasty. For these and many other reasons, you want to go again and again to Komagene.
THE EXECUTION
We said, “Come Again, Komagene”, to welcome you each and every time you crave a healthy snack. “Come again” became the new slogan and jingle.
We reintroduced the brand to social media with a new content strategy, design, and tone of voice. We created a brand identity that is fresh and dynamic.
We crafted retargetable films for each hero product, along with a comprehensive film showcasing the entire product range. Our content strategy is designed to be a playful, vibrant, and exciting experience on their social media platforms, keeping the audience thoroughly engaged.
Lifestyle
Engagement
Special Days and Holidays
Memes
Social Media Rebranding & Relaunch
Client: Komagene Chee Kofte
Agency: IPG Promoqube
Creative Director: Dijle Özdemir
Art Director: Emel Söyler