Karaca’s new bed sheet sets, Cotton Comfort City Collection, were extremely soft and puffy. With this comfort you can explore more in the dream realm. So we called comfy-sleepers, “Sleepwalkers”.
Made a digital film along with snack gif content for social.
Brand: KARACA
Agency: VMLY&R C-section Plasenta
Creative Director: Fatih Tüylüoglu
Copywriter: Dijle Özdemir
Art Director: Gökhan Özkan
Account Services: Bahar Türk