We thought that the best home, even the best place, in the entire world is your own home. Every house has some IKEA products that are used every single day, meaning that IKEA contributes to your life at home every day.

We exchanged the IKEA price tag into "a storytelling tag" that reveals how many Netflix episodes you've watched on your IKEA sofa, how many hours you've spent doing homework on your IKEA chair and how many nights you read fairy tales to your little one with an IKEA lamp nearby.
Brand: IKEA
Agency: VMLY&R C-Section Plasenta
Creative Director: Fatih Tüylüoglu
Creative Strategy & Copywriter: Dijle Özdemir
Art Direction: Ecem Arici, Gökhan Özkan
Account Services: Bihter Tabak, Ebru Tonel
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