Digital Film
Fibabanka launched their new all-in-one banking app and wanted a digital campaign to boost the app’s awareness through what they offer for ‘digital investors’.
THE IDEA
This app is on your smartphone. Your smartphone is always with you, in your pocket. Everything the app embodies is in your pocket. Including your investments.
So we said, “Investments in Your Pocket”.
THE EXECUTION
We created a digital world that literally shows how “lots of things are in your pocket” with our app. We started the campaign with an animation video and went on with social media content.
Client: Fibabanka
Agency: IPG Promoqube
Creative Director: Dijle Özdemir
Copywriter: Ecem Yildız
Art Directors: Emel Söyler, Oguzhan Çayiroglu, Seyma Çetin
Client Services Director: Bihter Tabak
Client Services: Ziya Çelik
Social Media and Community Manager: Gizem Özdemir
Production Company: Cue Studios