BEKO | Fridges of the World

Every country has its own way of using a refrigerator. Identifying Beko as the "Official Partner of Local Fridges", we created a series of films to promote Beko fridges' presence in different markets.

Today, Beko-branded products are sold every two seconds around the world.
Beko is literally the "Official Partner of Local Fridges".

We created a series of films to promote Beko's presence in different markets.
USA, UK, Thailand, China, Turkey, Italy, Spain, Poland, Germany and France.

Each of these countries has its own way of using a refrigerator because all of them have their unique kitchen cultures and practices.

We made 11 internet films: 10 films focusing on fridge practices of specific countries and one film, a "fridge manifesto", combining all 10 of them.